Bath & Bodyworks

We were tasked with creating three 15-second spots for Bath & Body Works, aiming to visually represent a scent that takes over a space. Each room was inspired by an emotion or feeling, crafted entirely in-camera with no CGI or post-production. The challenge was to make each set visually stimulating enough that a single camera move could create a powerful impact.

For the Bathroom set, we used eucalyptus plants to evoke serenity and relaxation. The experience on set was magical, with the smell and immersion creating a unique atmosphere.

The Car scene was shot inside a volume stage to capture a constant sunset, while capturing a magical quality. We built a 45-foot-long room to simulate a traffic jam on an elevated highway and dressed the car with real flowers.

The Bedroom was filled with cherry blossom trees and flowers, creating a harmonious blend with the room. We animated the light to simulate a rapid timelapse of morning, evoking feelings of enlightenment and energy.