Bioré

We were tasked with creating two 15-second videos for Bioré, one for Pore Strips and one for sunscreen. Bioré wanted a wild, creative approach that would resonate with social media audiences, especially in the cosmetics world. The challenge was to make each set visually striking and impactful, capturing attention in a short time.

For the Pore Strips video, WONDERS, we envisioned a microscopic world representing blackheads, balancing beauty and disgust. We used various textures and designs to create this miniature world, ending with a woman inspecting the strip under her phone’s flashlight during her self-care routine. This captured the curious yet gross nature of blackhead removal.

The sunscreen video, UV, aimed to demonstrate its effectiveness, even though the cream becomes invisible quickly. We devised a UV mode to show the sunscreen as a dark spot under UV light, invisible to the naked eye. After modifying a camera sensor for ultraviolet light and testing various light sources, we alternated between visible and UV light to showcase the sunscreen’s protective qualities.