Bioré
Grossly Beautiful
Behind the Scenes
Bioré UV
We were tasked with creating two 15-second videos for Bioré, one for Pore Strips and one for sunscreen. Bioré wanted a wild, creative approach that would resonate with social media audiences, especially in the cosmetics world. The challenge was to make each set visually striking and impactful, capturing attention in a short time.
For the Pore Strips video, WONDERS, we envisioned a microscopic world representing blackheads, balancing beauty and disgust. We used various textures and designs to create this miniature world, ending with a woman inspecting the strip under her phone’s flashlight during her self-care routine. This captured the curious yet gross nature of blackhead removal.
The sunscreen video, UV, aimed to demonstrate its effectiveness, even though the cream becomes invisible quickly. We devised a UV mode to show the sunscreen as a dark spot under UV light, invisible to the naked eye. After modifying a camera sensor for ultraviolet light and testing various light sources, we alternated between visible and UV light to showcase the sunscreen’s protective qualities.
- Directors Francis Dakin-Côté, Jean-Constant Guigue
- Director of Photography Nik Mirus
- 1st Assistant Director Clara L’Heureux Garcia
- 2nd Assistant Director Neyra Pagé-Chaussé
- 1st Assistant Camera Jérémie Boivin
- 1st Assistant Camera (Prelight) Cory Reynolds
- 2nd Assistant Camera Marc-Olivier Godard
- Camera Crane Operator Jérémie Boivin
- BTS Johanna Barlet
- Photographer Gerardo Alcaine
- 1st Light Assistant William Daviau
- Digi Tech Marc-André Dumas
- Key Grip Stéphane Klopp, Lucas Navennec
- Best Boy Grip Hugo Klopp
- 3rd Grip Maxime Fréchette
- Gaffers Nico Tomassini, Philippe Robitaille
- Best Boy Electric Frédéric Demers
- 2nd Electric & Best Boy Aleric Lalonde
- 2nd Electric Benoît Larivière
- 3rd Electric Philippe Robitaille
- Production Designer Frédérique B. Ste-Marie
- Art Director Antoine Quimper
- Set Dressers Maxence Gras, Jérémie Racicot
- Tech Émile Verreault
- PropMaster Alain Gonzalez
- Painter Gleb Noujin
- Gunk World Model Maker Vanessa Jackson
- Gunk World Model Assistant Eva Young
- Gunk World Model Assistant David Cryenne
- Stylist Jay Forest (Folio)
- Stylist Assistant Cristina Mendizabal
- Key Makeup Artist Alexandre Deslauriers (Folio)
- Makeup Artist Assistants Ève Langlais, Stephanie Bourgault, Carole Poirier, Anick Bourgeois
- Nail Artist Ellie K
- Talents Julie Kim (Folio), Aminata Toure (Montage), Chelsey (Montage), Thomas (Folio)
- Casting Director Victor Tremblay-Blouin
- Unit Manager Sacha Brunet-Guilbault
- Production Assistant on Set Chloé de Chevigny
- Production Truck Assistant Jeremy Dupont
- Runner Nelson Robert
- Catering Félix Savard
- Medic Dan Cardinal
- Production L’ÉLOI
- Producer Marie-Luce Lessard
- Production Manager Julien Marais
- Production Coordinator Laurianne Monette
- Agency Quality Meats
- Creative Directors Maxx Delaney, Jamie Stark, Hannah Berling
- Executive Producer Cate McManus
- Account Director Colleen Vail
- Client Bioré
- Senior Director, Marketing Anna Minnis
- Associate Director, Marketing Erika Wera
- Assistant Brand Manager, Marketing Rachel Paff
Studio de création Caravane Inc. 102-5425 rue de Bordeaux Montréal, Québec, Canada H2H 2P9
Jean-Constant Guigue
Co-founder & Director
jeanconstant@caravanestudio.com
+1 514 560-2518
Francis Dakin-Côté
Co-founder & Director
francis@caravanestudio.com
+1 514 805-9863