Visa Debit

We collaborated with Visa on a truly unique project that stood out from the typical CGI-based campaigns. Originally intended for 3D animation studios, we successfully pitched an approach that involved building and filming everything in-camera, creating a tangible, awe-inspiring experience, Caravane style.

The project centered around suspending over 100 gift boxes in the air, crafting an illusion of large debit cards on one side and an online store on the other. This technique, known as anamorphic projection, produces a coherent image when viewed from a specific angle, but appears as abstract lines when seen from other perspectives.

The true feat of this project was the execution of not one, but two anamorphic projections simultaneously. This technical feat was challenging, as adjustments on one side often disrupted the other. However, our meticulous pre-design work in 3D ensured everything came together flawlessly. The result was a mind-blowing display that felt incredibly real and impactful, far surpassing what could be achieved with CGI.