Visa Debit
Mind bending in-camera optical illusion
Behind the Scenes
We collaborated with Visa on a truly unique project that stood out from the typical CGI-based campaigns. Originally intended for 3D animation studios, we successfully pitched an approach that involved building and filming everything in-camera, creating a tangible, awe-inspiring experience, Caravane style.
The project centered around suspending over 100 gift boxes in the air, crafting an illusion of large debit cards on one side and an online store on the other. This technique, known as anamorphic projection, produces a coherent image when viewed from a specific angle, but appears as abstract lines when seen from other perspectives.
The true feat of this project was the execution of not one, but two anamorphic projections simultaneously. This technical feat was challenging, as adjustments on one side often disrupted the other. However, our meticulous pre-design work in 3D ensured everything came together flawlessly. The result was a mind-blowing display that felt incredibly real and impactful, far surpassing what could be achieved with CGI.
- DIRECTOR CARAVANE
- ASSISTANT DIRECTOR ISABELLE BRUTUS
- DOP NIK MIRUS
- CAMERA ASSISTANT GERARDO ALCAINE
- SET DESIGNER CAMILLE BOYER
- DATA WRANGLER DAN LACASSE
- GAFFER NICOLAS THOMASSINI
- 1ST ASSISTANT LIGHT ABEL GAUTHIER
- 2ND ASSISTANT LIGHT JF COUTURE
- 3RD ASSISTANT LIGHT LUNA GAUTHIER
- GRIP STEPHANE KLOPP
- 1ST ASSISTANT GRIP BASTIEN MEYER
- 2ND ASSISTANT LIGHT LUCAS NAVENNEC
- 3RD ASSISTANT LIGHT STEVEN TRUDEL
- 4TH ASSISTANT LIGHT GASPARD NAHMIA
- PRODUCTION L’ÉLOI
- PRODUCER SEBASTIEN HOTTE
- PRODUCTION COORDINATOR JENNIFER FUSTRAN
- PA BENOIT BRÛLÉ
- BTS KEVIN ALCADE
Studio de création Caravane Inc. 102-5425 rue de Bordeaux Montréal, Québec, Canada H2H 2P9
Jean-Constant Guigue
Co-founder & Director
jeanconstant@caravanestudio.com
+1 514 560-2518
Francis Dakin-Côté
Co-founder & Director
francis@caravanestudio.com
+1 514 805-9863