Wisconsin Cheese

We embarked on an exciting project to promote the hundreds of artisan cheeses made in Wisconsin. Unlike traditional approaches, we were tasked with creating beautiful and playful images that wouldn’t look like an ad. The vision was to craft a symphony or a ballet for cheeses, producing a series of short clips that could stand alone or be edited together—a creative exercise we absolutely loved. With creative “carte blanche,” we had the freedom to explore what we thought would be cool and engaging.

The mix of techniques we employed was particularly interesting, especially the final shots where we filmed still life scenes in slow motion. When reversed, these shots made the cheeses appear to fly and land perfectly in place, creating a mesmerizing visual effect.

The challenge lay in generating such a vast amount of content within a tight timeframe, ensuring each shot was unique and showcased the extensive variety of cheeses. The result was a series of captivating and delightful visuals that brought the richness of Wisconsin’s cheese artistry to life.