Wisconsin Cheese
Artful table top zizania with a technical twist
Behind the Scenes
Wisconsin Cheese A
Wisconsin Cheese B
Wisconsin Cheese C
We embarked on an exciting project to promote the hundreds of artisan cheeses made in Wisconsin. Unlike traditional approaches, we were tasked with creating beautiful and playful images that wouldn’t look like an ad. The vision was to craft a symphony or a ballet for cheeses, producing a series of short clips that could stand alone or be edited together—a creative exercise we absolutely loved. With creative “carte blanche,” we had the freedom to explore what we thought would be cool and engaging.
The mix of techniques we employed was particularly interesting, especially the final shots where we filmed still life scenes in slow motion. When reversed, these shots made the cheeses appear to fly and land perfectly in place, creating a mesmerizing visual effect.
The challenge lay in generating such a vast amount of content within a tight timeframe, ensuring each shot was unique and showcased the extensive variety of cheeses. The result was a series of captivating and delightful visuals that brought the richness of Wisconsin’s cheese artistry to life.
- EP/Creative Randall Schoonover (StupidBrilliant)
- Director of Strategy Scott Cowan (The Great Society)
- Account Director Keith Forman (The Great Society)
- Agency Producer Chris Capretto (StupidBrilliant)
- Director Caravane (Francis Dakin-Côté, Jean-Constant Guigue)
- Director of Photography Nik Mirus (L'Éloi)
- Production Designer Joe Bristol
- Producer Joce Aubé (L'Éloi)
- Production coordinator Avril Tremblay (L'Éloi)
- Line Producer Patrick Fischer
- Production Manager Alison Becker
- Set Decorator Gillian Lisee
- Set Dresser Sam Wagster
- Food Stylist Vanessa Dubiel
- Food Stylist Asst Geo Salas
- Food Stylist Asst Sara Cruz
- Food Stylist Asst Sammy Carman
- Cheese Specialist Shannon Berry (Wisconsin Cheese)
- Assistant Director Joe Marcello
- Assistant Camera Joe Brady
- DIT Eric Almond
- Video Assist Fred Ciba
- Phantom Tech Bryan McLean
- Bolt Operator Josh Marrah
- Gaffer George Leahy
- Best Boy Ryan Leahy
- Key Grip Gonzalo Barba
- Best Boy George Mikovec
- FX Rigger Geoff Bins-Calvey
- FX Rigger Asst Brian Dupont
- Script Supervisor Tony Mendoza
- Craft Service Andy Zimmerman
- Production Asst Brandon Stevenson
- Production Asst Ivan Cespedes
- Catering Northern Fork
- Offline Edit Olivier Binette
- Post House SHED
- Post-production producer Nathalie Norambuena (SHED)
- Post-production coordinator Ariane Bérubé (SHED)
- Online edit Étienne Thériault (SHED)
- Color Grading Charles-Étienne Pascal (SHED)
Studio de création Caravane Inc. 102-5425 rue de Bordeaux Montréal, Québec, Canada H2H 2P9
Jean-Constant Guigue
Co-founder & Director
jeanconstant@caravanestudio.com
+1 514 560-2518
Francis Dakin-Côté
Co-founder & Director
francis@caravanestudio.com
+1 514 805-9863